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Where the Global Beauty Industry Meets the UK Market

Join retail buyers, distributors, and beauty professionals for two days of sourcing, alongside a high-level conference exploring the trends shaping the future of beauty.

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200+ Exhibitors | 4000+ Attendees | 120+ Speakers 

 

What’s New for 2026?

  • Tones of Beauty has doubled in size, bringing together 200+ exhibitors across hair, beauty and fragrance.
  • The UK’s largest Fragrance Showcase featuring 50+ exhibitors and 100+ Fragrance Brands.
  • A new K-Beauty Showcase connecting Korean manufacturers with UK retailers & distributors.
  • The UK Discovery Hub - A curated showcase of 40+ emerging UK brands seeking retail & distribution.
  • The Textures of Hair Zone - Featuring leading brands and expert-led conference content centered on textured hair
View Exhibitor List
A and R Nail Artistry
A and S Global Corporation
African Alabaster Square (Pty) Ltd
Afriqueen Camel Milk Skincare
Agotas Beauty and Massage
AL HARAMAIN PERFUMES
Amory London Limited
Aroma concepts
ASTA - All Skin Tones Accredited
Ayurveda Wellness Limited
BE JOLIE LONDON
Beautetools LLC
Bectu
Bio-Mimetic Chromatography Ltd
BLUEKKIT LTD
Brands West
Camelicious Dubai Cosmetics
Camels Soap Factory
Caributi Organics LLC
Cassie Kids (Pty) Ltd
CECOSA
Conquest Personal Care
CORE COSMETIC PVT. LTD.
DEDC
Designers Collection UK
Dimanzi (Pty) Ltd
Dongguan Pengcheng JES Packaging Co., Lt
Dooa Hair and Beauty
Dr. Vanita Rattan
Dubai Trade limited
E.A.T.O.W Global
Eau des Iles
EXODITI Limited
Fade Out Ltd
Figta Beauty Perfumes and Cosmetics Trading Co. LLC
Fragrance Couture
French Arabian Perfumes Ltd
Gabri Professional
GBR Medical
Go Pro Now Ltd
GoKwik
Grethena Limited
Gulf Trading Corporation LTD
Hair and Beauty Directory
Hair Council and Habia
HYPO21
Iconic Perfumes Ltd
Inter-Agri Oils (Pty) Ltd
International Trade Centre
Intrinsicurly Me (Pty) Ltd
Janan Fragrances by J Dot
Japanese Head Spa Therapy Ltd.
Jaspy
Jillies Natural (Pty) Ltd
JRN Trading (Scotland) Ltd T/A 2bTanned
Juancheng County Shengshi Chuangmei Crafts Co., Ltd.
Juancheng Shangze Hair Products Co. Ltd.
Kilani perfumes
Loloma Fiji
Lororganic
LUXSCENTS UK
Luxury Sent ltd
Madourie and co
McBride Research Labs. Inc.
Meicy Shea Beauty
MESOVU
Milagro Cosmetics
Mim Beauty
MLC Group (Pty) Ltd
Mon Melange
Nama Fiji
National Hair & Beauty Federation
Naturally Fiji
Naturally Tiwa Skincare
Naturallye (Pty) Ltd
Natures secrets
NB Skin Science (Pty) Ltd
New Angance
NG Beauty
Onest Limited
OPATRA LONDON
OUDH AL ANFAR MFG. LLC
Perfume Bar
Pripear (Pty) Ltd
RABEE
REAL NATURA LDA
ROKOKO S.C. T. KIJANOWSKI D. KIJANOWSKA
Safahs Natural
Sarvari Paris B.V.
Scent n essence
Scent Salim
Shaikh Saeed Perfumes
Shandong Xuan Chang Crafts Co.,ltd
Staribee International Ltd
STEG Laboratories Pvt Ltd
Sterling Perfumes Industry
Styles By Fola
Sukha Oils
The Cuticle Lab Ltd
The Luxe Essentials
Transcend Ltd
Trends for Beauty and Personal Care LLC
True Organics London
Vanity Studios
Vida is Life Hair Care Products
Vini International Fze
Visage Technologies d.o.o.
Yekoh Cosmetics
Zarina O Cosmetics
Ziggy Zoog GmbH

Why Attend?

Source What’s Next. Before Your Competitors Do.

Access Brands Ready for Retail

Meet 200+ global beauty brands actively looking to enter the UK market and secure retail and distribution partnerships. 

 

Plan Your Visit. Maximise Your Time

Use the Tones of Beauty App to pre-book meetings with brands, build your schedule, and maximise your time on-site. 

 

Source Across Hair, Beauty & Fragrance

Explore hair, beauty, and fragrance in one place, making sourcing faster, more efficient, and commercially focused. 

 

3 Conference Stages

Learn what’s actually working from Retail trends and insights, business and marketing strategies for Salons and demonstrations 

 

Source Across the Full Beauty Spectrum

Explore products across key beauty categories, connecting with brands ready for retail, distribution, and professional use.

Frangrance

Skincare

K BEAUTY

Korean Beauty

Haircare

Makeup

Salon & Spa

If you’re looking to expand your range, discover new brands, introduce new treatments, or secure your next retail partnership, this is where it happens.
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Where Leading Retailers, Buyers & Beauty Professionals Connect

Tones of Beauty brings together the UK’s leading retailers, distributors and salon professionals with global brands looking to enter and grow within the UK market, previous attendees include:

CATEGORY MANAGER, BOOTS

Attending Tones of Beauty UK was a fantastic opportunity to explore new innovation and discover brands that could add real value to our beauty offering at Boots.

FRAGRANCE BUYER, THE FRAGRANCE SHOP

Tones of Beauty gave us the chance to connect with diverse, emerging brands we may not have found elsewhere.

BUYER, HEALTH & BEAUTY, TJC

Found some really good brands I wouldn’t have found otherwise. Was able to find contacts I can use to build our brand portfolio.

DCUK (FRAGRANCE & BEAUTY DISTRIBUTOR)

It has been a fantastic experience for us. The diversity of the crowd has been inspiring, and the presence of major industry players created a truly dynamic environment.

Amin – Fragrance Distributor, Iconic Perfumes

The experience has been amazing – we’ve met so many new faces, while also reconnecting with industry contacts we’ve collaborated with in the past. For us, Tones of Beauty delivered both visibility and connections, and we’re excited about the growth opportunities it has opened up.

Alicia – Founder, Om Makeup Artists & Education

What I loved about Tones of Beauty is that it embodied that same vision of inclusivity and representation. The event created space for conversations around diversity, offered visibility for underrepresented talent and brands, and showed that the beauty industry can be truly for everyone.

Claire Rose – Retail Manager, Luxscents

From the very first day we experienced fantastic engagement, with meaningful conversations and genuine interest from retailers and buyers who were exactly the type of audience we wanted to meet. The event created an environment where we could build awareness, strengthen our positioning, and secure new business opportunities.

GABRIELLA, FOUNDER, BRAIDS GANG

The event created a genuine sense of community and gave visibility to diverse voices and entrepreneurs who deserve to be heard. I left feeling inspired and excited about the inclusive future this platform is building.

FOUNDER & HOST, TEXTURE TALKS PODCAST

It was refreshing to finally see Afro and curly hair represented in the brands, imagery and conversations. The show did not just include us, it celebrated us, and that genuine commitment to diversity and representation made it a standout event for me and my audience.

MARKETING MANAGER, JAPANESE HEAD SPA CO.

It was the perfect platform to introduce our Japanese Head Spa concept to a new audience, and the response was incredibly positive. The show helped us raise brand awareness and start building valuable relationships in the UK market.

ALICIA – FOUNDER, OM MAKEUP ARTISTS & EDUCATION

What I loved about Tones of Beauty is that it embodied that same vision of inclusivity and representation. The event created space for conversations around diversity, offered visibility for underrepresented talent and brands, and showed that the beauty industry can be truly for everyone.

The Tones of Beauty Conference

INSIGHTS • INNOVATION • INCLUSION

Delivering actionable insight into retail strategy and consumer behaviour, alongside live demonstrations and inclusive treatment sessions for salon professionals across all skin and hair types.

120 +

Speakers

36 +

Hours of CPD-accredited content

3

Conference Stages

21

Sessions

Conference agenda coming soon

The Proven Impact

Our 2025 debut featured 105 industry-defining speakers and delivered a powerful foundation for change.

The 2026 edition goes further turning inspiration into revenue, partnerships, visibility, and industry impact.

What You’ll Walk Away With

  • Clear strategies to scale inclusive beauty brands
  • Direct access to buyers, distributors & investors
  • Insight-led retail & trend forecasts
  • Professional development & advanced training
  • A powerful network shaping the future of UK beauty

Don’t Watch the Industry Shift - Lead It

If you’re ready to grow, ready to influence, and ready to be part of the future of beauty, Tones of Beauty Expo 2026 conference is where you need to be.

Register Now

Event Details

Event Date

1-2 July 2026

Venue

Excel LondonRoyal Victoria Dock, 1 Western Gateway, London E16 1XL

Show Hours

Day 1: 10:00 AM - 05:00 PM
Day 2: 10:00 AM - 05:00 PM

Trade Only Event

This is a business-to-business event for retailers, distributors, wholesalers, salon owners, and hair and beauty professionals.

Join the UK’s Beauty Retailers, Distributors, and Industry Professionals 

Register now to attend Tones of Beauty Expo and connect with international brands across hair, beauty and fragrance seeking UK retail, distribution and wholesale partnerships.

Register Now

Free to attend • 1–2 July 2026 

Frequently Asked Questions

Everything you need to know about attending

Tones of Beauty Expo is designed for professionals across the beauty industry, including retail buyers, distributors, wholesalers, salon owners, beauty professionals and brand founders looking to discover new brands, source products and build industry partnerships.

Yes. This is a business-to-business event for retailers, distributors, wholesalers, salon owners, industry buyers, and hair and beauty professionals.

Visitors can discover 200+ exhibitors and hundreds of brands across haircare, skincare, cosmetics and fragrance. The exhibition features dedicated zones including the Fragrance Showcase, UK Discovery Hub, Textures of Hair Zone and K-Beauty Brands. 

Yes. Tones of Beauty attracts retail buyers, distributors and wholesalers looking to discover new brands and products. Buyers from leading UK retailers regularly attend the event.

Yes. The event hosts a CPD-accredited conference programme across three stages, featuring 120+ speakers discussing the key trends, challenges and opportunities shaping the beauty industry.

Registered visitors will gain access to the official event app, allowing attendees to connect with exhibitors and schedule meetings before the event.

Tones of Beauty Expo will take place on 1–2 July 2026 at ExCeL London, UK.

You can register online through the visitor registration page. Once registered, you will receive confirmation and further information about accessing the event.

Visitor registration is free for industry professionals, subject to approval during the registration process.

If you are interested in exhibiting, you can contact the event team through the WHY Exhibit page to learn more about available opportunities.

Yes. Tones of Beauty brings together international beauty brands from across Europe, Korea, the Middle East and emerging global markets looking to connect with UK retail and distribution partners.

Yes. The event includes the UK Discovery Hub, a curated showcase designed to highlight emerging British beauty brands seeking retail and distribution opportunities.

CONTACT US

For Exhibition and Sponsorship Enquiries 

  info@tonesofbeautyexpo.com

+ 44 2477 298 628

+ 44 7777 468783

 

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Puma Way,
Coventry
CV1 2TT
UK

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