Cassie Kids® is an award-winning international range of hypoallergenic, cruelty-free, mineral-based makeup for kids that is proudly manufactured in South Africa using carefully selected ingredients.

None of our products contain talc, parabens or any other harmful or unnecessary ingredients. All of our products are handcrafted in small batches to ensure that our makeup is safe and gentle for little bodies to use. And the best part is that it all washes off with water. Let the pretend play begin!

In a world that tells kids they aren’t enough, we offer mineral makeup that says the opposite.
No chemicals. No shame. Just play, purity, and permission to be whoever they want — with or without the glitter.