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Don’t just take our word for it... Discover what exhibitors, buyers, beauty professionals and industry leaders had to say

I had the pleasure of attending the Tones of Beauty UK event, and I left feeling inspired, challenged, and incredibly optimistic about the future of the beauty industry.

Beyond meeting some wonderful people and making meaningful new connections, I had the opportunity to hear from industry trailblazers who shared honest conversations about innovation, visibility, representation, entrepreneurship, and the evolving beauty landscape.

One of my biggest takeaways was that building a successful brand isn't just about creating great products or delivering great services, it's a lot to do with creating meaningful experiences, staying authentic, remaining committed and consistent, networking and being audacious!

As a luxury-serving bridal makeup artist and founder, I came away with fresh ideas that I'm excited to implement within my own brand, along with a renewed sense of purpose for where I'm heading.

A huge thank you to the organisers, speakers, exhibitors/brands, and everyone I had the pleasure of connecting with. Events like these remind me of the power of community, collaboration, and simply being in rooms where you can learn, grow, and be inspired.

I had the opportunity to attend Tones of Beauty 2026, an event that brought together beauty industry professionals, founders, exhibitors, and aspiring entrepreneurs to connect, network, and learn from one another.

As someone who aspires to build a brand in the beauty industry, this experience was incredibly insightful.

From conversations on building a sustainable business and securing investments to gaining access to opportunities and navigating the realities of the industry, every session left me with valuable lessons and a renewed sense of purpose.

I'm grateful for the opportunity to be part of Tones of Beauty 2026.

The incredible smell of ExCeL London hit the second you stepped off the tube at Custom House. It was the first indicator of a fantastic time to come at Tones of Beauty UK.

The level of innovation across the beauty sector is impossible to miss, with exciting ideas, products and businesses on show.

A highlight was the UK Discovery Hub, showcasing SMEs from across the UK that are driving innovation in beauty. Giving these businesses a platform on the global stage is increasingly important.

Not only for their growth, but for strengthening the UK's reputation as a leader in beauty innovation.

A brilliant event.

A fantastic and well-organised expo with great networking opportunities. I particularly enjoyed exploring the perfume section and making valuable industry connections.

It was an amazing opportunity to meet with the brand distributors and establish meaningful connections. I definitely recommend businesses, retailers, and wholesalers to attend Tones of Beauty as it is an invaluable investment.

Tones of Beauty is a huge and amazing event that provides so many opportunities for people in all areas of the beauty industry. It is a fantastic idea that helps connect people who may not normally get the chance to.

Attending Tones of Beauty was a valuable experience. Although the natural skincare segment was smaller in number, it provided an excellent opportunity to connect with passionate brands, have meaningful conversations, and build new industry relationships. I left with valuable insights and connections that I look forward to developing further.

It was absolutely buzzing with life. Left and right there were conversations happening and deals being closed. Absolutely fantastic.

The event was really organised and relevant. We connected with brands and industry professionals that we could partner with.

One of my favourite parts of Tones of Beauty 2026 wasn't just discovering incredible new fragrances—it was meeting the passionate founders and creative minds behind the brands.

Hearing the stories, inspiration, and craftsmanship behind each bottle made every scent feel even more special.

I left with so many exciting new perfume discoveries, from hidden niche gems to luxurious creations that completely surprised me.

A truly unforgettable experience at Tones of Beauty UK. It was an honour to attend as a creator and be part of an event that celebrates the very best of the global beauty industry.

From discovering thousands of incredible beauty and fragrance brands from around the world, to meaningful conversations, inspiring connections, and exceptional networking opportunities, every moment was filled with creativity, innovation, and passion.

Thank you, Tones of Beauty, for another exceptional event.

Such an inspiring day filled with meaningful connections, exciting brand partnerships, and networking with so many talented influencers.

From motivational talks by incredible brands to learning, growing, and building new relationships, this event was truly unforgettable.

I'm so grateful for the opportunity to be part of such an empowering experience.

I wanted to head over to Tones to experience this type of event, see all the wonderful brands and meet up with the fantastic people I'd connected with since I began sharing content.

Before I left, I was excited to try the original creations from the likes of Laverne and Le Bonheur Perfumes and they didn't disappoint.

I also came across a brand that was new to me, Lootah Perfumes, who had some exceptional fragrances.

Amazing exhibition!

I had an amazing time at the two-day Tones! It was a fantastic opportunity to discover the latest in fragrance, skincare, haircare, and so much more, while connecting with incredible brands and suppliers.

If you missed it this year and you're looking to source beauty products or build new partnerships, I'd definitely recommend attending next year.

It was a well-organised event, full of inspiration, innovation, and great networking opportunities.

Looking forward to the next one!

Tones of Beauty was amazing because we found so many gems that are about to hit the market. One of my favourites was French Avenue Fragrance World, Eau De Brun, a summer take on that beloved Liquid Brun DNA, and this was SO good! I can't wait for this to launch personally!

Tones of Beauty honestly was such a great experience.

Having the opportunity to meet all these brands and just being able to connect with all of them from fragrance, to skincare, to hair care all under one roof.

I can't wait for next year.

We spent two days at the Tones of Beauty Expo 2026, meeting the brands and voices redefining what beauty looks like for everyone.

So grateful to have been invited to experience it firsthand at ExCeL London.

Thank you to the whole team for having us.

Tones of Beauty was a great opportunity to make some exciting new connections while also catching up with many of our valued existing customers at their stands.

We feel it is so important to have face-to-face conversations, and spending time together in person helps strengthen relationships, share ideas, and better understand how we can continue to support our customers' growth.

A hugely successful day all round, and a great reminder of the value that industry events bring. Thank you to everyone who took the time to meet with her - we look forward to building on the conversations we had!

From conversations with retailers and distributors to meeting fellow beauty brands and industry professionals, the event reinforced just how much energy and innovation exists within our sector.

For NYK1, it was a valuable opportunity to share our journey, discuss our plans for continued retail expansion, and introduce more people to the products that have helped build our brand around the world.

We're returning with new ideas, new connections, and plenty of excitement for the months ahead.

My first experience of the event and it was an amazing 2 days of networking, discovering, exploring brands/fragrances and connecting with fellow creators.

It was a genuinely wholesome experience & I loved every minute of it.

If you couldn't attend this year, make sure to do so next year if you can.

Thank you Tones of Beauty for a lovely event & I hope to attend next year.

Last week I had the pleasure of attending Tones of Beauty UK and I'm so glad I went!

It was amazing to meet so many talented entrepreneurs, global business owners and industry professionals, all with unique stories and experiences to share.

I had some genuinely inspiring conversations that really opened my eyes to different perspectives, challenges, and opportunities within the industry.

A huge thank you to Hellmann Worldwide Logistics & Alistair McVicar for the opportunity to attend and to everyone I had the pleasure of speaking with throughout the event. Thank you also to the organisers for putting together such a fantastic event.

I'm looking forward to staying connected with the wonderful people.

Tones of Beauty 2026 was an ABSOLUTE blast!

Seeing familiar faces, meeting new faces.

Discovering some of my loved brands, finding new brands! Speaking to the amazing owners and distributors.

The whole thing was just amazing!

We were incredibly proud to serve as the representative introducing Fahad, the highly anticipated new fragrance by Lattafa Perfumes Industries, into the UK fragrance market, starting at Tones of Beauty UK 2026!

The response was phenomenal. Industry professionals and fragrance enthusiasts alike experienced Fahad firsthand, praising its exceptional ingredient quality, sophisticated freshness, and universal appeal.

We are deeply grateful for the positive feedback and the meaningful connections made during the event.

Having an exhibition stand at Tones of Beauty completely exceeded my expectations. I knew there would be professionals attending, but I had no idea that it would bring so many opportunities to my business.

We met everyone! Chemists, salon owners, retailers, wholesalers, all under one roof.

In three days since leaving Tones of Beauty, a retail space in London is now secured. Serenity HHWB will be on the shelves in one of the most exciting cities in the world.

A salon is ready to launch Serenity Hair Health and Wellbeing into their business by the end of this month, a partner who understands exactly what we're building.

The connections that were made with people have been invaluable. I cannot thank Tones of Beauty enough for how the whole team were so accommodating throughout, and just overall an incredibly well-organised event.

Last week, I had the pleasure of presenting Onérique at Tones of Beauty UK in London, thanks to an invitation from our future partner in the UK, Sanjay Khatri, CEO of SCENT N ESSENCE UK LTD.

Beyond introducing our products, I had the opportunity to attend inspiring conferences and confirm two strong industry directions: emotional connection builds lasting brands, and body care is shaping up to be one of the key beauty trends for 2027, a particularly exciting insight as we prepare the relaunch of Maison Payen 1730, a brand built around the French art of body care.

Some of our Scentmakers attended Tones of Beauty UK in London.

From discovering exciting new brands to meaningful conversations with industry experts, it was an inspiring few days packed with creativity and connection.

It was a great opportunity to hear fresh perspectives and explore how fragrance continues to shape product experiences across beauty, personal care and fine fragrance.

The team left feeling inspired by the creativity, passion and ambition displayed throughout the event.

A celebration of beauty, connection, and fragrance.

Orientica was delighted to be part of Tones of Beauty, bringing our world of luxury fragrances closer to beauty enthusiasts and industry professionals.

From meaningful conversations to unforgettable moments, we loved connecting with everyone who shared our passion for exceptional scents.

Thank you to everyone who visited us and experienced the essence of Orientica at Tones of Beauty.

We were truly grateful to meet so many amazing consumers and buyers at Tones of Beauty UK.

It was a meaningful opportunity to introduce TRINICELL's post-treatment skincare solutions and share our vision for healthier, stronger skin barriers with the global beauty market.

What an unforgettable two days.

From meaningful conversations and meeting so many of you, to sharing the heart behind TIPH'ARAH, Tones of Beauty 2026 was everything we hoped it would be and more.

Thank you to everyone who stopped by our stand, tried our products, asked questions, shared your hair journeys, and supported our mission. Every conversation reminded us why we do what we do.

What incredible days at the Tones of Beauty event!

A huge thank you to everyone who stopped by the Aroma Concepts booth, explored our fragrances, and shared unforgettable moments with us.

The love, support, connections and enthusiasm made this event a true success.

We're grateful to have been part of such an inspiring celebration of beauty, diversity, and fragrance.

ARMAF UK and Luxscents had an amazing time connecting with new and existing partners, influencers, press, buyers, and so many brilliant industry leaders.

The energy, conversations, and support around the brand were incredible.

And this is only the beginning... Thank you to Tones of Beauty.

Tones of Beauty UK exhibition helped us convey our vision to the UK market in the best possible way.

We believe this is just the beginning of an ambitious and exciting journey in global markets.

LUWIN Skincare was delighted to attend Tones of Beauty, an inspiring event that brought together some of the most exciting voices in beauty, from industry speakers and influencers to key retail and eCommerce buyers.

The event was a huge success.

Following Tones of Beauty, we are especially excited to be working with Luxscents and their growing network of partners, including Debenhams, Rackhams and UK Fragrances.

As we move into this next stage, we are incredibly grateful for the conversations, connections and opportunities that came from Tones of Beauty.

Over the past two days, I had the opportunity to attend Tones of Beauty UK—one of the beauty industry's most important trade events, bringing together some of the most exciting new beauty brands from around the world, alongside one of the largest fragrance showcases in Europe.

What stood out wasn't just the scale of the event, but the diversity of brands, founders, and ideas. Walking the exhibition floor, I had countless conversations with entrepreneurs who weren't simply launching products—they were solving problems, challenging conventions, and building brands with genuine purpose.

Hearing the stories behind why they created their businesses was just as inspiring as seeing the products themselves.

At Tones of Beauty UK at ExCeL London with Vevol Media - Shopify Plus Agency, and one evening at Movers & Shakers - Global Mobility.

We had some very good conversations around Shopify, Shopify Plus, migrations and where beauty brands are heading next.

You can feel the BEAUTY & FRAGRANCE categories moving fast.

A lot of brands are considering migrating to Shopify. That shift alone made the trip worth it.

Met some great people, including Richard Murray, Sam Goodwin, James Tomlin, Stergos Karachanis, Jim Hadnett, had proper conversations, and left London more motivated than I expected.

Before the next big chapter, we wanted to look back on one of our favourite moments.

Tones of Beauty brought together an incredible community of creators, founders, and beauty lovers, and we're so grateful to have been part of it.

From meaningful conversations to discovering exciting brands, it was a day full of inspiration.

It was also our first opportunity to share a little piece of Luma with the community. Seeing so many of you walking around with our Luma bags was such a special moment and a reminder of why we're building this brand.

We've been working quietly behind the scenes on new experiences, thoughtful collaborations, and exciting opportunities designed to bring creators and brands together in meaningful ways.

This is only the beginning.

It was an incredible experience meeting so many inspiring and up-and-coming beauty brands, discovering amazing new fragrances, listening to insightful industry speakers, and connecting with passionate professionals.

I had such a fantastic time and can't wait to see what next year brings.

Thank you for having me!

London has a unique way of inspiring. Between streets full of history and new paths, I arrived at Tones of Beauty, a fair where perfume trends come to life.

Every fragrance I have known carried an identity, a culture, and a story. And it was impossible not to love the strength and sophistication of Arabian perfumery.

Being here is more than knowing perfumes. It's all about living experiences, discovering trends, and bringing the best to those who, like me, believe that perfume can mark moments forever.

I had the pleasure of attending the Tones of Beauty UK event, and I left feeling inspired, challenged, and incredibly optimistic about the future of the beauty industry.

Beyond meeting some wonderful people and making meaningful new connections, I had the opportunity to hear from industry trailblazers who shared honest conversations about innovation, visibility, representation, entrepreneurship, and the evolving beauty landscape.

One of my biggest takeaways was that building a successful brand isn't just about creating great products or delivering great services, it's a lot to do with creating meaningful experiences, staying authentic, remaining committed and consistent, networking and being audacious!

As a luxury-serving bridal makeup artist and founder, I came away with fresh ideas that I'm excited to implement within my own brand, along with a renewed sense of purpose for where I'm heading.

A huge thank you to the organisers, speakers, exhibitors/brands, and everyone I had the pleasure of connecting with. Events like these remind me of the power of community, collaboration, and simply being in rooms where you can learn, grow, and be inspired.

I had the opportunity to attend Tones of Beauty 2026, an event that brought together beauty industry professionals, founders, exhibitors, and aspiring entrepreneurs to connect, network, and learn from one another.

As someone who aspires to build a brand in the beauty industry, this experience was incredibly insightful.

From conversations on building a sustainable business and securing investments to gaining access to opportunities and navigating the realities of the industry, every session left me with valuable lessons and a renewed sense of purpose.

I'm grateful for the opportunity to be part of Tones of Beauty 2026.

The incredible smell of ExCeL London hit the second you stepped off the tube at Custom House. It was the first indicator of a fantastic time to come at Tones of Beauty UK.

The level of innovation across the beauty sector is impossible to miss, with exciting ideas, products and businesses on show.

A highlight was the UK Discovery Hub, showcasing SMEs from across the UK that are driving innovation in beauty. Giving these businesses a platform on the global stage is increasingly important.

Not only for their growth, but for strengthening the UK's reputation as a leader in beauty innovation.

A brilliant event.

A fantastic and well-organised expo with great networking opportunities. I particularly enjoyed exploring the perfume section and making valuable industry connections.

It was an amazing opportunity to meet with the brand distributors and establish meaningful connections. I definitely recommend businesses, retailers, and wholesalers to attend Tones of Beauty as it is an invaluable investment.

Tones of Beauty is a huge and amazing event that provides so many opportunities for people in all areas of the beauty industry. It is a fantastic idea that helps connect people who may not normally get the chance to.

Attending Tones of Beauty was a valuable experience. Although the natural skincare segment was smaller in number, it provided an excellent opportunity to connect with passionate brands, have meaningful conversations, and build new industry relationships. I left with valuable insights and connections that I look forward to developing further.

It was absolutely buzzing with life. Left and right there were conversations happening and deals being closed. Absolutely fantastic.

The event was really organised and relevant. We connected with brands and industry professionals that we could partner with.

One of my favourite parts of Tones of Beauty 2026 wasn't just discovering incredible new fragrances—it was meeting the passionate founders and creative minds behind the brands.

Hearing the stories, inspiration, and craftsmanship behind each bottle made every scent feel even more special.

I left with so many exciting new perfume discoveries, from hidden niche gems to luxurious creations that completely surprised me.

A truly unforgettable experience at Tones of Beauty UK. It was an honour to attend as a creator and be part of an event that celebrates the very best of the global beauty industry.

From discovering thousands of incredible beauty and fragrance brands from around the world, to meaningful conversations, inspiring connections, and exceptional networking opportunities, every moment was filled with creativity, innovation, and passion.

Thank you, Tones of Beauty, for another exceptional event.

Such an inspiring day filled with meaningful connections, exciting brand partnerships, and networking with so many talented influencers.

From motivational talks by incredible brands to learning, growing, and building new relationships, this event was truly unforgettable.

I'm so grateful for the opportunity to be part of such an empowering experience.

I wanted to head over to Tones to experience this type of event, see all the wonderful brands and meet up with the fantastic people I'd connected with since I began sharing content.

Before I left, I was excited to try the original creations from the likes of Laverne and Le Bonheur Perfumes and they didn't disappoint.

I also came across a brand that was new to me, Lootah Perfumes, who had some exceptional fragrances.

Amazing exhibition!

I had an amazing time at the two-day Tones! It was a fantastic opportunity to discover the latest in fragrance, skincare, haircare, and so much more, while connecting with incredible brands and suppliers.

If you missed it this year and you're looking to source beauty products or build new partnerships, I'd definitely recommend attending next year.

It was a well-organised event, full of inspiration, innovation, and great networking opportunities.

Looking forward to the next one!

Tones of Beauty was amazing because we found so many gems that are about to hit the market. One of my favourites was French Avenue Fragrance World, Eau De Brun, a summer take on that beloved Liquid Brun DNA, and this was SO good! I can't wait for this to launch personally!

Tones of Beauty honestly was such a great experience.

Having the opportunity to meet all these brands and just being able to connect with all of them from fragrance, to skincare, to hair care all under one roof.

I can't wait for next year.

We spent two days at the Tones of Beauty Expo 2026, meeting the brands and voices redefining what beauty looks like for everyone.

So grateful to have been invited to experience it firsthand at ExCeL London.

Thank you to the whole team for having us.

Tones of Beauty was a great opportunity to make some exciting new connections while also catching up with many of our valued existing customers at their stands.

We feel it is so important to have face-to-face conversations, and spending time together in person helps strengthen relationships, share ideas, and better understand how we can continue to support our customers' growth.

A hugely successful day all round, and a great reminder of the value that industry events bring. Thank you to everyone who took the time to meet with her - we look forward to building on the conversations we had!

From conversations with retailers and distributors to meeting fellow beauty brands and industry professionals, the event reinforced just how much energy and innovation exists within our sector.

For NYK1, it was a valuable opportunity to share our journey, discuss our plans for continued retail expansion, and introduce more people to the products that have helped build our brand around the world.

We're returning with new ideas, new connections, and plenty of excitement for the months ahead.

My first experience of the event and it was an amazing 2 days of networking, discovering, exploring brands/fragrances and connecting with fellow creators.

It was a genuinely wholesome experience & I loved every minute of it.

If you couldn't attend this year, make sure to do so next year if you can.

Thank you Tones of Beauty for a lovely event & I hope to attend next year.

Last week I had the pleasure of attending Tones of Beauty UK and I'm so glad I went!

It was amazing to meet so many talented entrepreneurs, global business owners and industry professionals, all with unique stories and experiences to share.

I had some genuinely inspiring conversations that really opened my eyes to different perspectives, challenges, and opportunities within the industry.

A huge thank you to Hellmann Worldwide Logistics & Alistair McVicar for the opportunity to attend and to everyone I had the pleasure of speaking with throughout the event. Thank you also to the organisers for putting together such a fantastic event.

I'm looking forward to staying connected with the wonderful people.

Tones of Beauty 2026 was an ABSOLUTE blast!

Seeing familiar faces, meeting new faces.

Discovering some of my loved brands, finding new brands! Speaking to the amazing owners and distributors.

The whole thing was just amazing!

We were incredibly proud to serve as the representative introducing Fahad, the highly anticipated new fragrance by Lattafa Perfumes Industries, into the UK fragrance market, starting at Tones of Beauty UK 2026!

The response was phenomenal. Industry professionals and fragrance enthusiasts alike experienced Fahad firsthand, praising its exceptional ingredient quality, sophisticated freshness, and universal appeal.

We are deeply grateful for the positive feedback and the meaningful connections made during the event.

Having an exhibition stand at Tones of Beauty completely exceeded my expectations. I knew there would be professionals attending, but I had no idea that it would bring so many opportunities to my business.

We met everyone! Chemists, salon owners, retailers, wholesalers, all under one roof.

In three days since leaving Tones of Beauty, a retail space in London is now secured. Serenity HHWB will be on the shelves in one of the most exciting cities in the world.

A salon is ready to launch Serenity Hair Health and Wellbeing into their business by the end of this month, a partner who understands exactly what we're building.

The connections that were made with people have been invaluable. I cannot thank Tones of Beauty enough for how the whole team were so accommodating throughout, and just overall an incredibly well-organised event.

Last week, I had the pleasure of presenting Onérique at Tones of Beauty UK in London, thanks to an invitation from our future partner in the UK, Sanjay Khatri, CEO of SCENT N ESSENCE UK LTD.

Beyond introducing our products, I had the opportunity to attend inspiring conferences and confirm two strong industry directions: emotional connection builds lasting brands, and body care is shaping up to be one of the key beauty trends for 2027, a particularly exciting insight as we prepare the relaunch of Maison Payen 1730, a brand built around the French art of body care.

Some of our Scentmakers attended Tones of Beauty UK in London.

From discovering exciting new brands to meaningful conversations with industry experts, it was an inspiring few days packed with creativity and connection.

It was a great opportunity to hear fresh perspectives and explore how fragrance continues to shape product experiences across beauty, personal care and fine fragrance.

The team left feeling inspired by the creativity, passion and ambition displayed throughout the event.

A celebration of beauty, connection, and fragrance.

Orientica was delighted to be part of Tones of Beauty, bringing our world of luxury fragrances closer to beauty enthusiasts and industry professionals.

From meaningful conversations to unforgettable moments, we loved connecting with everyone who shared our passion for exceptional scents.

Thank you to everyone who visited us and experienced the essence of Orientica at Tones of Beauty.

We were truly grateful to meet so many amazing consumers and buyers at Tones of Beauty UK.

It was a meaningful opportunity to introduce TRINICELL's post-treatment skincare solutions and share our vision for healthier, stronger skin barriers with the global beauty market.

What an unforgettable two days.

From meaningful conversations and meeting so many of you, to sharing the heart behind TIPH'ARAH, Tones of Beauty 2026 was everything we hoped it would be and more.

Thank you to everyone who stopped by our stand, tried our products, asked questions, shared your hair journeys, and supported our mission. Every conversation reminded us why we do what we do.

What incredible days at the Tones of Beauty event!

A huge thank you to everyone who stopped by the Aroma Concepts booth, explored our fragrances, and shared unforgettable moments with us.

The love, support, connections and enthusiasm made this event a true success.

We're grateful to have been part of such an inspiring celebration of beauty, diversity, and fragrance.

ARMAF UK and Luxscents had an amazing time connecting with new and existing partners, influencers, press, buyers, and so many brilliant industry leaders.

The energy, conversations, and support around the brand were incredible.

And this is only the beginning... Thank you to Tones of Beauty.

Tones of Beauty UK exhibition helped us convey our vision to the UK market in the best possible way.

We believe this is just the beginning of an ambitious and exciting journey in global markets.

LUWIN Skincare was delighted to attend Tones of Beauty, an inspiring event that brought together some of the most exciting voices in beauty, from industry speakers and influencers to key retail and eCommerce buyers.

The event was a huge success.

Following Tones of Beauty, we are especially excited to be working with Luxscents and their growing network of partners, including Debenhams, Rackhams and UK Fragrances.

As we move into this next stage, we are incredibly grateful for the conversations, connections and opportunities that came from Tones of Beauty.

Over the past two days, I had the opportunity to attend Tones of Beauty UK—one of the beauty industry's most important trade events, bringing together some of the most exciting new beauty brands from around the world, alongside one of the largest fragrance showcases in Europe.

What stood out wasn't just the scale of the event, but the diversity of brands, founders, and ideas. Walking the exhibition floor, I had countless conversations with entrepreneurs who weren't simply launching products—they were solving problems, challenging conventions, and building brands with genuine purpose.

Hearing the stories behind why they created their businesses was just as inspiring as seeing the products themselves.

At Tones of Beauty UK at ExCeL London with Vevol Media - Shopify Plus Agency, and one evening at Movers & Shakers - Global Mobility.

We had some very good conversations around Shopify, Shopify Plus, migrations and where beauty brands are heading next.

You can feel the BEAUTY & FRAGRANCE categories moving fast.

A lot of brands are considering migrating to Shopify. That shift alone made the trip worth it.

Met some great people, including Richard Murray, Sam Goodwin, James Tomlin, Stergos Karachanis, Jim Hadnett, had proper conversations, and left London more motivated than I expected.

Before the next big chapter, we wanted to look back on one of our favourite moments.

Tones of Beauty brought together an incredible community of creators, founders, and beauty lovers, and we're so grateful to have been part of it.

From meaningful conversations to discovering exciting brands, it was a day full of inspiration.

It was also our first opportunity to share a little piece of Luma with the community. Seeing so many of you walking around with our Luma bags was such a special moment and a reminder of why we're building this brand.

We've been working quietly behind the scenes on new experiences, thoughtful collaborations, and exciting opportunities designed to bring creators and brands together in meaningful ways.

This is only the beginning.

It was an incredible experience meeting so many inspiring and up-and-coming beauty brands, discovering amazing new fragrances, listening to insightful industry speakers, and connecting with passionate professionals.

I had such a fantastic time and can't wait to see what next year brings.

Thank you for having me!

London has a unique way of inspiring. Between streets full of history and new paths, I arrived at Tones of Beauty, a fair where perfume trends come to life.

Every fragrance I have known carried an identity, a culture, and a story. And it was impossible not to love the strength and sophistication of Arabian perfumery.

Being here is more than knowing perfumes. It's all about living experiences, discovering trends, and bringing the best to those who, like me, believe that perfume can mark moments forever.