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30th June – 1st July 2027

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Excel, London, UK

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30th June – 1st July 2027

•

Excel, London, UK

•

30th June – 1st July 2027

•

Excel, London, UK

•

30th June – 1st July 2027

•

Excel, London, UK

•

30th June – 1st July 2027

•

Excel, London, UK

•

30th June – 1st July 2027

•

Excel, London, UK

Exhibit at Tones of Beauty

Put Your Brand in Front of 7,000+ Beauty Buyers

Name: Tones of Beauty Expo 2027
Start: 2027-06-30T09:00:00+01:00
End: 2027-07-01T17:00:00+01:00
Location: ExCeL London

Tones of Beauty brings global beauty brands face-to-face with buyers, distributors, wholesalers and industry professionals looking for the next products shaping the UK and European beauty market.

Book a Stand Chat on WhatsApp

30 June - 1 July 2027

ExCeL London

300+ Exhibitors

7,000+ Industry Professionals

250+ Hosted Buyers

Why Exhibit

Access one of Europe’s strongest beauty markets. The UK beauty and personal care sector contributed £30.4 billion to GDP in 2024, growing 9% year-on-year.
Designed for global beauty brands entering or expanding into the UK & European market, connecting your products with the people who can drive your growth.
Showcase your brand to 7,000+ beauty buyers, distributors, wholesalers and industry professionals from across the UK and Europe.
Gain direct access to leading retail buyers through our Hosted Buyer Programme, including professionals from Boots, Superdrug, TJX Europe, Amazon, Harrods, John Lewis, Next and The Fragrance Shop.
Position your products within dedicated areas including the Fragrance Showcase, K-Beauty Showcase, Textures of Hair and UK Discovery Hub.

BOOK A STAND DOWNLOAD A BROCHURE

DISCOVER THE EXHIBITION

MEET THE BEAUTY BRANDS SHAPING THE UK & EUROPE

Discover established international names and exciting emerging beauty brands across fragrance, skincare, haircare and personal care, all looking to connect and grow across the UK and European markets.

300+ EXHIBITORS

250+ HOSTED BUYERS

7,000+ INDUSTRY PROFESSIONALS

120+ SPEAKERS

Fragrance World

Dkhoon Al Emirates

J. Fragrances

SoPost

LUXSCENTS UK

Thim Beauty

Allored Beauty

Naturally Tiwa

Explore the brands that exhibited at Tones of Beauty 2026

VIEW 2026 EXHIBITOR LIST

2027 exhibitor list coming soon.

WHO WILL YOU MEET?

Tones of Beauty connects beauty brands with the retailers, distributors, wholesalers and industry professionals responsible for discovering, sourcing and bringing new products to market.

Retail Buyers

Meet buyers from department stores, beauty retailers, pharmacies and specialist chains looking for new products and brands.

Distributors & Importers

Connect with established partners who can help introduce your products into the UK, European and international markets.

Wholesalers

Build relationships with wholesalers supplying beauty stores, salons, independent retailers and professional networks.

Ecommerce & Online Retailers

Meet digital-first retailers, marketplaces and ecommerce businesses sourcing new beauty products for their customers.

Salon & Professional Buyers

Reach salon owners, beauty professionals and specialist buyers looking for new brands and products for their customers.

Independent Retailers

Connect with boutiques and independent beauty businesses searching for distinctive products and emerging brands.

17%

Fragrance &
Perfumery

12%

Cosmetics &
Skincare

12%

Haircare &
Styling

11%

K-Beauty

10%

Health &
Wellness Products

Manufacturing,
Packaging &
Supply Chain

Nail Care

Beauty Equipment
& Accessories

Beauty Software
& Services

Other

Tones of Beauty attracts visitors from across the beauty industry, including retailers, distributors, e-commerce businesses, salon professionals, creators and other industry decision-makers looking to discover new products, brands and suppliers.

Book a Stand

FROM SHOW FLOOR TO SHOP SHELF

Tones of Beauty was absolutely worth it will change the trajectory of your company. We’ve generated so many leads, from major buyers to independent retailers who are really interested in our brand. Having such a diverse mix of potential customers has been incredibly valuable for us, and I would definitely recommend Tones of Beauty.

Shiv Thakkar

CEO, Europe, Thim Beauty

K-Beauty

We’ve made some really valuable connections at Tones of Beauty, including buyers from TK Maxx in both the US and UK, as well as Sephora. These are fantastic leads for our brand, and we’ve also had some great conversations with owners of smaller independent boutiques.

Ciel Luo

Director, Yijiu

Nail Care

A fantastic experience overall. We were delighted by the impressive number of buyers who visited our stand. We would highly recommend Tones of Beauty to anyone looking to expand into the UK beauty market.

JO Milano Paris Inc

We’ve met such a wide range of retailers, buyers, wholesalers and distributors, all genuinely interested in discovering new brands and buying wholesale. It’s been a really positive experience. We’ve also had the opportunity to speak with major retailers including Miniso, Marks & Spencer and QVC, which are exactly the kind of target retailers we wanted to connect with. It’s been fantastic to meet them here at Tones of Beauty.