Tones of Beauty Expo conference returns to ExCeL London in 2027

Bigger, bolder, and built to help you grow, scale, and lead in the most exciting segment of the UK Hair & Beauty Market.

2025 proved the demand.

2026 raised the bar.

2027 is set to go even bigger.

The Tones of Beauty Conference returns in 2027, bringing together the voices, expertise and perspectives shaping the future of Inclusive Beauty. 

Come to learn, challenge your thinking, hear from industry leaders and leave with insights you can put into action.

The conversations shaping what comes next happen here.
Make sure you’re in the room.


 

Meet our Head of Education

Lola Maja is a celebrated beauty and film industry professional with over 30 years of experience. Named one of the "Top 100 Inspiring Women in Nigeria" and a recipient of the "Lifetime Achievement for Contribution to The Industry" award, Lola's expertise includes Beauty & Holistic Therapies, Makeup Artistry, Lash & Brow Artistry, Nails, SFX Prosthetics and Inclusive Education.

Lola’s main focus now is mostly on education and consulting, working with several institutions in the UK including Screen Skills and Bath Academy to name a few.

Her work in Film & TV spans decades with the BBC, MTV, Netflix, Paramount and Amazon Prime, in print with international features in names like Vogue Italia and Forbes; hosting her own show "Kiss & Makeup" on AMC International’s EVA+ and a face of Lancôme’s 2018 West Africa campaign.

Her extensive portfolio includes projects with Iman, Ciara, Angela Griffin, Raheem Sterling, Danny Glover, Adjoa Andoh, Wizkid and many other notable figures.

120 +

Speakers

36 +

Hours of CPD-accredited content

3

Conference Stages

55

Sessions

Returning in 2027 — Bigger Value. Bigger Business.

 

Education, innovation, and artistry across every hair texture. From future-focused haircare to must-attend masterclasses, this is where brands and professionals level up.

Why Attend the Textures of Hair Conference?

Introducing a dedicated conference designed to help you learn, connect, and stay ahead in the rapidly expanding textured-hair market.

Learn from leading experts in textured-hair care, retail, and product innovation.

Gain practical insights into trends, consumer behaviour, and buying patterns.

Access exclusive education and demonstrations tailored to diverse hair needs.

Explore new product categories and supplier opportunities.

Build meaningful connections with brands, distributors, and salon leaders.

Who is the Tones of Beauty Conference Aimed At?

Retail Buyers

Distributors & Wholesalers

Salon & SPA professionals

Product developers and educators

Beauty entrepreneurs and emerging brands

Stylists & Barbers elevating their skillset

What You’ll Experience

Market Intelligence & Trend Forecasting

Get the insights others will rely on next year. Stay first, not fast-follower.

Distribution & Deal Flow

Meet buyers, distributors, and partners actively sourcing new brands. Real conversations. Real opportunities.

Innovation & Future Product

Discover breakthrough ideas, tech, and formulations before they hit the mainstream.

Brand Strategy & Leadership

Learn directly from the leaders shaping the future — founders, investors, analysts, and global voices.

Masterclasses & Professional Education

Upgrade your craft with hands-on sessions from celebrity stylists, creators, and skincare experts.

Why Attend? Because Inclusive Beauty Is the Future

Inclusive Beauty is more than a category. It’s one of the biggest growth opportunities shaping the future of UK beauty and global markets.

After a huge 2026, Tones of Beauty Expo returns in 2027 to bring you the insight, connections and industry expertise you need to understand the market, spot new opportunities and stay ahead.

This is where culture and commerce come together, important conversations happen, and ideas turn into real opportunities.  
 
The Proven Impact

The Proven Impact

Our 2026 debut featured 150 industry-defining speakers and delivered a powerful foundation for change.

The 2026 edition goes further turning inspiration into revenue, partnerships, visibility, and industry impact.

What You’ll Walk Away With

What You’ll Walk Away With

  • Clear strategies to scale inclusive beauty brands
  • Direct access to buyers, distributors & investors
  • Insight-led retail & trend forecasts
  • Professional development & advanced training
  • A powerful network shaping the future of UK beauty
Don’t Watch the Industry Shift  - Lead It

Don’t Watch the Industry Shift - Lead It

If you’re ready to grow, ready to influence, and ready to be part of the future of beauty, Tones of Beauty Expo 2027 conference is where you need to be.

Keep up to date with all the news leading up to the conference, including the agenda’s, speakers, roundtable discussion topics and pre-event webinars