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30th June – 1st July 2025

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Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

•

30th June – 1st July 2025

•

Excel, London, UK

CELEBRATING GLOBAL BEAUTY IN ALL ITS TONES AND TEXTURES. CONNECTING BRANDS, RETAILERS, AND DISTRIBUTORS SHAPING THE UK BEAUTY MARKET

1st - 2nd July 2026, Excel London, UK

BOOK A STAND

Winners of the UK’s Best Trade Show launch 2025

Over two vibrant days, the Tones of Beauty Expo brings together more than 4,000 buyers, retailers, distributors, salon owners, and beauty professionals ready to connect and do business.

Showcase your products and innovations in hair, skin, fragrance, wellness and cosmetics, and position your brand at the heart of the dynamic marketplace that celebrates diversity while driving the future of beauty commerce.

Recognised for its impact and innovation, Tones of Beauty was named “Best Independent Trade Show Launch” at the Exhibition News Indy Awards 2025, celebrating its success as the UK’s largest professional event dedicated to multicultural beauty.

Book a Stand

What’s New for 2026?

The UK’s largest collective of luxury and disruptive fragrance and perfume brands from all over the world looking for UK partners.
Textures of Hair, a dedicated area of hair care suppliers and conferencing celebrating all hair types onsite at Tones of Beauty.
Discover the power brands of tomorrow at the discovery hub, hosting 30+ small businesses set to take the industry by storm.
Full hosted buyer programme providing exclusive access to the UK’s largest retailers and distributors.

Tones of Beauty is your only opportunity to meet with 4,000 beauty buyers, distributors and retailers ready to place orders and build partnerships.

200+

Exhibitors

4,000+

Visitors

200+

VIP HOSTED BUYERS

120+

INDUSTRY LEADING SPEAKERS

Exhibitor List

Confirmed VIP Buyers Below, Plus Many More

@tonesofbeautyuk

Market Potential

The revenue in the Beauty & Personal Care market in the United Kingdom is projected to reach US$17.52bn in 2025.

Statista

In the UK hair market 29% of coil/kinky/curly category users say isn’t easy to find hair care or styling products for their hair type.

Mintel Store

The online channel is growing in beauty retail: in the UK, specialist beauty & personal-care online sales are estimated to reach £4.3 billion by 2029 in the BPC retail market.