Official K-Beauty (OKB) is a leading distributor and retailer of authentic Korean beauty brands in the Middle East. Based in Dubai, OKB works directly with renowned Korean skincare and beauty brands to bring innovative, trend-driven, and high-performance products to consumers and retail partners across the GCC.

Our portfolio includes globally recognized K-Beauty brands such as Medicube, AXIS-Y, Numbuzin, Celimax, VT Cosmetics, Dr. Melaxin, Eqqualberry, Round Lab, TirTir, Beauty of Joseon, and many more.

Through our strong presence across e-commerce, retail, travel retail, and wholesale distribution channels, OKB supports both B2B and B2C growth in the region. We partner with leading marketplaces, beauty retailers, pharmacies, and distributors while also helping international brands establish and scale their presence in the Middle East market.

At OKB, authenticity, brand building, and long-term partnerships are at the core of everything we do.