RiiFFS & NUSUK – Company Profile
FOUNDATION
RiiFFS & NUSUK was founded by a group of brothers who grew up surrounded by the world of perfumery. With a deep passion for fragrances and a shared vision, they created a brand that blends artistry, heritage, and modern luxury.
What began as a family passion evolved into a commitment to crafting fragrances that feel personal, timeless, and memorable. Today, RiiFFS & NUSUK stands as a tribute to that dedication, offering unique and long-lasting creations designed to inspire confidence and leave a lasting impression.
GROUP OF COMPANIES
Our group of companies is involved in the development, production, and distribution of fragrances and supporting categories across the UAE and India, serving customers worldwide.
We proudly offer:
-
20+ Brands
-
3000+ SKUs
-
Presence across global markets
Some of our most recognized brands include:
-
RiiFFS
-
NUSUK
-
BN Parfums
-
Manasik
-
Al Fakhr Perfumes
MISSION
RiiFFS & NUSUK’s mission is to create exceptional fragrances that inspire and uplift. Crafted with precision and passion, our scents are designed to leave a lasting impression.
VISION
Our vision is to become the world’s leading fragrance company by touching hearts through exceptional scents, innovative creations, and an uncompromising dedication to quality.
SUSTAINABILITY
RiiFFS & NUSUK prioritizes sustainability and ethical practices in every aspect of operations.
Our Commitments:
-
Eco-friendly packaging solutions
-
Waste reduction during production
-
Responsibly sourced ingredients
-
Cruelty-free manufacturing with no animal testing
-
Supporting local communities and charitable initiatives
Our goal is to create beautiful fragrances that are both luxurious and environmentally responsible.
ORIGIN
RiiFFS & NUSUK began its journey in Dubai — a city globally recognized for luxury perfumery.
With premium-quality scents and innovative fragrance creations, the brand quickly captured the attention of perfume lovers around the world. By blending tradition with creativity, RiiFFS & NUSUK continues to create standout fragrances that inspire people globally.
Today, the brand is loved internationally for its luxurious perfumes and exceptional quality.
PRODUCT PORTFOLIO
Behind every favorite scent, there is a beautiful story.
Our diverse product portfolio includes:
-
Eau De Parfum
-
Attars & Oils
-
Body Sprays
-
Bakhoor & Incense
-
Gift Sets
-
Personal Care & Supporting Categories
GLOBAL DISTRIBUTION
We proudly stand among the largest manufacturers and distributors of perfumes by volume across Asia.
Global Reach:
-
Exporting directly to 80+ countries
-
Presence in 105+ countries indirectly
-
Worldwide distribution network
Manufacturing Capacity:
-
Production of 350,000 bottles (100ml) per day in a single shift
-
Capacity can be doubled during peak seasons through multi-shift operations
DISTRIBUTION CHANNELS
OFFLINE WORLDWIDE
Indian Distribution Network
-
250+ distributors
-
Presence across 27+ states in India
-
Nationwide accessibility
OUR RETAIL PRESENCE ACROSS INDIA
Mumbai Region
-
Phoenix Market City, Mumbai
-
Vicino Mall, Jogeshwari, Mumbai
-
Mumbai Airport Terminal 2 – Domestic Departure
South India
-
Mall of Asia, Bangalore
-
Mall of Travancore, Trivandrum
-
Lakeshore Junction Mall, Hyderabad
West India
-
Phoenix Palladium, Ahmedabad
-
Alpha One (Reliance), Ahmedabad
-
Food Court Mall, Pune (Mumbai Expressway)
North India
-
Srinagar Airport – Departure
SALES CHANNELS
RiiFFS actively operates across multiple sales channels:
-
Travel Retail
-
Boutique Stores
-
B2B Distribution
-
Retail Kiosks
-
Fashion & Lifestyle Events
Key Highlights
-
RiiFFS Kiosk at Times Fashion Week
-
Beautyworld Middle East Participation
-
Mumbai Airport Retail Presence
ONLINE & DIGITAL PRESENCE
Social Media Reach
-
66,100+ Instagram audience engaging with RiiFFS Perfumes
Customer Reviews
Customers appreciate:
-
Long-lasting fragrances
-
Premium scent quality
-
Excellent customer service
-
Wide perfume collection
Average ratings across platforms:
EXHIBITIONS & EVENTS
We actively participate in prestigious international exhibitions, including:
-
Beautyworld Middle East
-
Cosmoprof Bologna
-
Beauty Istanbul
-
And many more global industry events
MEDIA & BRAND COLLABORATIONS
-
Actress Amayra Dastur collaborated with RiiFFS at Bombay Times Fashion Week
-
RiiFFS PARFUMS received the “Best Emerging Perfume Brand of the Year 2023” award presented by legendary cricketer Brett Lee
-
Celebrity Richa Sinha was featured exploring RiiFFS fragrances at the brand kiosk
CONNECT WITH US
Sales Office Address
Al Fakhar Perfumes & Cosmetics Trd LLC
Al Owais Tower, 12th Floor, Office 1201
Sabhka Street, Murshid Bazaar, Deira, Dubai, UAE
?? +971 56 134 7772