Al Fakhar Group (RiiFFS & Nusuk)
Al Fakhar Group is a diversified business group established in 2018, founded by four brothers with deep expertise in perfumery. The group operates across fragrance, food, and construction industries, with a strong focus on innovation, quality, and global expansion.
The fragrance division includes leading brands such as RiiFFS Parfums, Nusuk, Al-Fakhr, and Manasik, offering premium and luxury perfumes crafted with precision and passion. The group also collaborates with partners like Siafa Dates in the food sector and has developed over 2 million+ sq. ft. in real estate through its construction arm.
With its origin in Dubai, the company has expanded globally and is now one of the largest perfume manufacturers and distributors in Asia by volume. It produces approximately 350,000 perfume bottles (100ml) per day, with capacity to scale further during peak demand.
The group has a strong global presence, exporting to 80+ countries directly and 105+ countries indirectly, supported by a robust distribution network. In India, it operates with 250+ distributors across 27+ states, ensuring wide market reach.
Al Fakhar Group is committed to sustainability and ethical practices, including eco-friendly packaging, responsible sourcing, cruelty-free production, and community support initiatives.
The company actively participates in major international exhibitions such as Beautyworld Middle East and Cosmoprof, strengthening its global brand presence and industry leadership.
Vision: To become a global leader in the fragrance industry.
Mission: To create exceptional, high-quality fragrances that inspire and leave a lasting impression.