WONHWA is a UK-based market entry and growth partner for Korean beauty brands. Our mission is to bring the soul of Korean beauty to life in the UK.

WONHWA supports Korean beauty brands through: • buyer & distributor access • retail-facing activations • influencer partnerships • community-driven brand experiences

Through our industry network and activations, our ecosystem connects Korean beauty brands with the people driving K-beauty growth in the UK market.

At our core, we’re all about community, creativity, and meaningful brand storytelling. Whether you're a long-time K-beauty fan or just discovering it, WONHWA creates moments that inspire connection - and leave a lasting impression.

We focus on offline experiential marketing as the foundation for building brand awareness and loyalty, while also offering strategic consulting and online marketing support.

Brands we've worked with: 

• AMUSE

• Dasique

• Dear Klairs

• Face Republic

• KAINE

• K+BROWN

• Milk Touch

• Mixsoon

• MIZON