Grow your Salon and Beauty business

Tones of Beauty Expo is designed for professionals across the beauty industry, including retail buyers, distributors, wholesalers, salon owners, beauty professionals and brand founders looking to discover new brands, source products and build industry partnerships.

Yes. Tones of Beauty Expo is a trade-only event, designed specifically for professionals within the beauty and haircare industry. This ensures you are networking and doing business with serious buyers, suppliers and decision-makers.

You will discover 200+ exhibitors and hundreds of brands, with a strong focus on professional haircare, textured hair solutions, salon-grade products and scalablesupply opportunities.

Key features include:

• Textures of Hair Zone showcasing innovation in afro, curly and textured haircare
• UK Discovery Hub for emerging brands ready for distribution
• K-Beauty Pavilion introducing high-demand global trends
• Fragrance Showcase for retail and salon add-on opportunities

Yes. The event attracts serious retail buyers, distributors and wholesalers actively looking to expand their product portfolios. It’s an opportunity to secure new supply deals and stay ahead of market demand.

Yes. The event hosts a CPD-accredited conference programme designed for business growth. As a salon professional or distributor, you’ll gain insights on:

• Scaling your salon or distribution business
• Retailing effectively within your salon
• Trends in textured hair and multicultural beauty
• Increasing client retention and revenue

There will also be live demos and expert-led sessions, giving you practical techniques you can implement immediately.

Once registered, you’ll gain access to the official networking platform where you can connect directly with brands and pre-book meetings, making your visit more productive and business-focused.

Tones of Beauty Expo will take place on 1–2 July 2026 at ExCeL London, UK, bringing the entire industry together in one location.

You can register online via the visitor registration page. Once approved, you’ll receive full access details, including networking and event updates. A £50 fee applies if you register on-site. 

Visitor registration is free for approved industry professionals who register in advance. A £50 fee applies if you register on-site. 

If you’re a brand looking to enter salons, secure distribution, or expand your retail presence, you can contact the team via the WHY Exhibit page to explore opportunities.

Yes. The event brings together global haircare and beauty brands from Europe, Korea, the Middle East and emerging markets, giving you access to exclusive products not yet saturated in the UK market.

Yes. The UK Discovery Hub is dedicated to emerging brands looking for salon partnerships, stockists and distribution deals, making it a key sourcing area for buyers.