Tones of Beauty Conference programme for 2026 confirmed

Skills and business expertise to feature at UK’s only dedicated B2B beauty trade expo

The Second Tones of Beauty Conference programme has been unveiled featuring an extensive range of topics appealing to all beauty and hair professionals.

Running over July 1^st-2^nd at ExCel London, the Conference (View Agenda) will offer insights into the beauty market with more than 80 speakers lined up for sessions across three stages.

Outstanding speakers will highlight beauty trends, developments and opportunities, while interactive round-table conversations will discuss hot topics and the ways in which beauty enterprises can build business success. Leading beauticians and stylists will also host workshops and masterclasses to demonstrate cosmetic and hair techniques.

The Tones of Beauty Conference is running as part of the Tones of Beauty Expo, the UK’s only dedicated B2B beauty trade show, connecting global brands with 4,000+ beauty buyers, distributors and wholesalers.

Launched by BtoB Events in 2025, and placing a special emphasis on multicultural beauty, Tones of Beauty is expanding this year to include:

• Textures of Hair, a dedicated area for hair care brands, celebrating all hair types onsite at Tones of Beauty
• The UK’s largest showcase of global luxury fragrances
•  The Discovery Hub, a curated pavilion for emerging UK brands.

Lola Maja, Head of Education for the Conference and a celebrated beauty and makeup industry expert with over 34 years of experience, has devised a wide-ranging informative and insightful programme.

“My main priorities this year have been influenced around providing data and insights which play a key role in shaping the retail landscape,” says Lola. “The decisions buyers and retailers rely on when sourcing new brands are built upon being ahead of the trends and knowing what consumers of all ages and cultural backgrounds truly want and need.

“Our conference programme has been curated to deliver engaging sessions from industry thought leaders and intelligence companies as well as experiences and conversations so that all our visitors are empowered with valuable knowledge when they leave the show.”

Following on from the success of last year’s event, a wide array of industry expertise will again be shared in the 2026 edition. “I’m excited to have amazing organisations partner with us this year such as Circana, CEW, TikTok Shop, COPRA, HABIA, Nielsen IQ, The Regulatory Company and The Beauty Directors Club amongst others. There are exciting sessions being presented by The Department for Business and Trade, The Beauty Intelligence Project, Breakout Beauty UK By Growth Studios, Shaded The Studio, The Global Compliance Regulatory Services, Beauty to Life and Buzz of Beauty.

“We also have some big-name beauty superstars from all areas of the Industry joining us such as Professor Shalom Lloyd MBE, Dr Vanita Rattan, Debbie Trumper, Dionne Smith, Gabriella Anderson (Braid Gang), Antoinette Ale (Tressly) with more names to be announced.”

Tones of Beauty offers accredited continuing professional development (CPD) and has rapidly become the must-attend event for the whole of the beauty, hair and fragrance industry.

Tones of Beauty is open exclusively to professionals, retailers, distributors and others engaged in the beauty, hair and fragrance industry. Visitors should pre-register via https://www.tonesofbeautyexpo.com/Pre-registration to avoid the £50 on-site registration fee.

Businesses wanting to book a stand or discuss sponsorship opportunities should contact the organisers via info@tonesofbeautyexpo.com, by phone/WhatsApp on + 44 2477 298628 or by completing the form at https://www.tonesofbeautyexpo.com/Book_A_Stand.aspx.