Questions Fragrance Brands Ask Us
What is Tones of Beauty?
Tones of Beauty is a UK trade show for beauty and fragrance, held at ExCeL London on 30 June and 1 July 2027. We won UK's Best Trade Show Launch 2025 (Indy Expo & Awards) and are part of COPRA, CEW, The Fragrance Foundation and British Beauty Council.
It is organised by BtoB Events, a UK-based exhibitions company.
We don't sell in the UK yet. Is this the right show?
Yes. 22% of 2026 visitors came specifically to find international brands not yet widely available in the UK. Overseas exhibitors have gone on to secure UK retail listings and distribution deals after meeting buyers on the show floor.
How do we meet the right buyers?
We invest in bringing buyers who can place orders. In 2026, 68% of attendees held purchasing responsibility and 153 VIP buyers were hosted at the show.
Buyers have early access to book meetings in the show app before they arrive, so you can have meetings in their diary before the show opens.
What support do you offer if we're travelling from outside the UK?
We handle the practical side so you can focus on doing business: stand design and build, logistics, accommodation and visa guidance. Exhibitors get discounted rates at partner hotels near ExCeL.
Speak to the team about what you need and we'll explain what we can arrange.
Can you help with UK visas?
We provide visa guidance for exhibitors travelling to ExCeL, from outside the UK. Start your application as early as you can.
How do you help with UK regulation?
UK rules now differ from the EU's, so a compliant home-market label isn't enough. Our compliance partners, The Regulatory Company and GCRS, connect you with specialists who can help you appoint a UK Responsible Person, notify your products and check your labelling.
Start before the show, so your products are ready to sell when buyers ask.