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The UK’s Largest Fragrance Showcase for Retail Buyers and Distributors

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100+ Fragrance Brands

Seeking UK retail & distribution

200+ Global Exhibitors

Across hair, beauty & fragrance

Industry professionals are meeting at a booth
professional beauty industry exhibition
Bustling trade exhibition

Source Fragrance Brands Seeking Retail & Distribution Partners in the UK

  • 100+ Fragrance Brands from across the globe
    Explore a diverse range from Middle Eastern perfumery and European niche labels to fast-growing indie brands.
  • Direct Access to Brand Owners
    Meet founders face-to-face, understand brand positioning, and evaluate margins and retail potential directly.
  • Beyond Fragrance - 200+ Exhibitors
    Access a wider mix of beauty, hair and personal care brands, opening up cross-category sourcing opportunities.
View Exhibitor List
A and S Global Corporation
Zarina O Cosmetics
Ziggy Zoog GmbH
Zarina O Cosmetics
Ziggy Zoog GmbH
Zarina O Cosmetics
Ziggy Zoog GmbH
Zarina O Cosmetics
Ziggy Zoog GmbH
Zarina O Cosmetics
Ziggy Zoog GmbH

Why Fragrance Buyers Attend

Tones of Beauty brings together the UK's most influential fragrance buyers with international brands seeking market entry.

Discover new fragrance brands before your competitors do

Spot breakout fragrance brands early and bring them into your range first.

 

Secure Distribution Opportunities

Connect with brands actively looking for UK retail and distribution partners.

 

Meet Brand Founders

Connect directly with brand decision makers.

 

Understand what’s driving fragrance demand

Through CPD-accredited sessions on trends, consumer behaviour and retail strategy.

 

Discover fragrance across every category, all in one place

Connect with founders, negotiate terms directly, and build partnerships with the next generation of fragrance brands entering the UK retail shelves.

Middle Eastern Fragrance

Luxury Fragrance

Indie Fragrance

Private Label Manufacturing

 

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Where Leading Retailers, Buyers & Beauty Professionals Connect

Tones of Beauty brings together the UK's most influential fragrance buyers with international manufacturers seeking market entry.

CATEGORY MANAGER, BOOTS

Attending Tones of Beauty UK was a fantastic opportunity to explore new innovation and discover brands that could add real value to our beauty offering at Boots.

FRAGRANCE BUYER, THE FRAGRANCE SHOP

Tones of Beauty gave us the chance to connect with diverse, emerging brands we may not have found elsewhere.

BUYER, HEALTH & BEAUTY, TJC

Found some really good brands I wouldn’t have found otherwise. Was able to find contacts I can use to build our brand portfolio.

DCUK (FRAGRANCE & BEAUTY DISTRIBUTOR)

It has been a fantastic experience for us. The diversity of the crowd has been inspiring, and the presence of major industry players created a truly dynamic environment.

Amin – Fragrance Distributor, Iconic Perfumes

The experience has been amazing – we’ve met so many new faces, while also reconnecting with industry contacts we’ve collaborated with in the past. For us, Tones of Beauty delivered both visibility and connections, and we’re excited about the growth opportunities it has opened up.

Claire Rose – Retail Manager, Luxscents

From the very first day we experienced fantastic engagement, with meaningful conversations and genuine interest from retailers and buyers who were exactly the type of audience we wanted to meet. The event created an environment where we could build awareness, strengthen our positioning, and secure new business opportunities.

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Event Details

Event Date

1-2 July 2026

Venue

ExCel LondonRoyal Victoria Dock, 1 Western Gateway, London E16 1XL

Show Hours

Day 1: 10:00 AM - 05:00 PM
Day 2: 10:00 AM - 05:00 PM

Trade Only Event

This is a professional trade exhibition. All visitors must be registered trade professionals in the beauty and fragrance industry.

Join the UK’s Fragrance Buyers and Retail Leaders

Register now to attend Tones of Beauty Expo and connect with international fragrance manufacturers seeking UK distribution and retail partnerships.

Register to Attend - Free Entry

Frequently Asked Questions

Everything you need to know about attending

Tones of Beauty Expo is Designed for Professionals Across the Beauty Industry, Including Retail Buyers, Distributors, Wholesalers, Salon Owners, Beauty Professionals and Brand Founders Looking to Discover New Brands, Source Products and Build Industry Partnerships.

Yes. Tones of Beauty Expo is a Trade-only Event for Beauty Industry Professionals. Visitors May Be Asked to Provide Information About Their Business During Registration.

Visitors Can Discover 200+ Exhibitors and Hundreds of Brands Across Haircare, Skincare, Cosmetics and Fragrance. The Exhibition Features Dedicated Zones Including the Fragrance Showcase, Uk Discovery Hub, Textures of Hair Zone and K-beauty Pavilion.

Yes. Tones of Beauty Attracts Retail Buyers, Distributors and Wholesalers Looking to Discover New Brands and Products. Buyers From Leading Uk Retailers Regularly Attend the Event.

Yes. The Event Hosts a Cpd-accredited Conference Programme Across Three Stages, Featuring 120+ Speakers Discussing the Key Trends, Challenges and Opportunities Shaping the Beauty Industry.

Registered Visitors Will Gain Access to the Official Networking Platform, Allowing Attendees to Connect With Exhibitors and Schedule Meetings Before the Event.

Tones of Beauty Expo Will Take Place on 1–2 July 2026 at Excel London, Uk.

You can register online through the Visitor Registration page. Once registered, you will receive confirmation and further information about accessing the event. Please note that a £50 fee applies to registrations completed on-site.

Visitor registration is free for approved industry professionals who register in advance. A £50 fee applies if you register on-site.

If You Are Interested in Exhibiting, You Can Contact the Event Team Through the Why Exhibit Page to Learn More About Available Opportunities.

Yes. Tones of Beauty Brings Together International Beauty Brands From Across Europe, Korea, the Middle East and Emerging Global Markets Looking to Connect With Uk Retail and Distribution Partners.

Yes. The Event Includes the Uk Discovery Hub, a Curated Showcase Designed to Highlight Emerging British Beauty Brands Seeking Retail And Distribution Opportunities.

CONTACT US

For Exhibition and Sponsorship Enquiries 

  info@tonesofbeautyexpo.com

+ 44 2477 298 628

+44 7777 468783

 

Coventry University Technology Park,

Puma Way,
Coventry
CV1 2TT
UK

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Event Organised By

BtoB Events

Creating powerful connections through events that make an impact – shaping industries, supporting communities and driving business.

BtoB Events is one of the world’s fastest-growing exhibition and events companies. Founded by partners with over 40 years of combined experience in senior roles at major multinational corporations, our portfolio includes some of Africa's largest industry-specific expos and prominent trade shows in the UK.

We bring deep industry knowledge and a hands-on approach to every event, ensuring our clients benefit from impactful connections and lasting business relationships.

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