Frequently Asked Questions

Tones of Beauty Expo is designed for professionals across the beauty industry, including retail buyers, distributors, wholesalers, salon owners, beauty professionals and brand founders looking to discover new brands, source products and build industry partnerships.

Yes. This is a business-to-business event for retailers, distributors, wholesalers, salon owners, industry buyers, and hair and beauty professionals.

Visitors can discover 300+ exhibitors and hundreds of brands across haircare, skincare, cosmetics and fragrance. The exhibition features dedicated zones including the Fragrance Showcase, UK Discovery Hub, Textures of Hair Zone and K-Beauty Brands. 

Yes. Tones of Beauty attracts retail buyers, distributors and wholesalers looking to discover new brands and products. Buyers from leading UK retailers regularly attend the event.

Yes. The event hosts a CPD-accredited conference programme across three stages, featuring 120+ speakers discussing the key trends, challenges and opportunities shaping the beauty industry.

Registered visitors will gain access to the official event app, allowing attendees to connect with exhibitors and schedule meetings before the event.

Tones of Beauty Expo will take place on 30 June–1July 2027 at ExCeL London, UK.

You can register online through the visitor registration page. Once registered, you will receive confirmation and further information about accessing the event. Please note that a £50 fee applies to registrations completed on-site.

Visitor registration is free for approved industry professionals who register in advance. A £50 fee applies if you register on-site. 

If you are interested in exhibiting, you can contact the event team through the WHY Exhibit page to learn more about available opportunities.

Yes. Tones of Beauty brings together international beauty brands from across Europe, Korea, the Middle East and emerging global markets looking to connect with UK retail and distribution partners.

Yes. The event includes the UK Discovery Hub, a curated showcase designed to highlight emerging British beauty brands seeking retail and distribution opportunities.