Scar Care: The Next Breakout Trend in Inclusive Beauty

Scar care is emerging as one of the most exciting growth categories in beauty, and it’s a trend that aligns perfectly with Tones of Beauty’s mission to celebrate multicultural and inclusive beauty.

Recent research reveals that one in three people in the UK live with a scar—whether from acne, burns, stretch marks, surgery, or injury. For many, these marks carry not only a physical impact but also emotional weight, with an estimated 5 million people reporting distress linked to their scars. This widespread need is driving demand for innovative, effective, and empathetic solutions.

Scarring comes in many forms, from keloids and hypertrophic scars to acne marks and stretch marks, each requiring different approaches and tailored ingredients. Advances in science are opening new possibilities, with ingredient innovation focusing on collagen modulation, regeneration, hydration, and texture improvement. Consumers are also looking for products that work across all skin tones and types, making inclusivity central to this trend. At the same time, social conversations around skin positivity and wellbeing are pushing scar care further into the mainstream.

The UK beauty and personal care market is valued at over £30 billion, with skincare driving much of this growth. Multicultural and inclusive beauty continues to expand rapidly as diverse consumers seek solutions that genuinely reflect their needs. Within this landscape, scar care offers a powerful opportunity for brands to bring high-performance, clinically supported, and empathetic solutions to an underserved audience.

At Tones of Beauty, brands introducing scar care solutions can showcase inclusive formulations designed for all skin types and tones, while connecting directly with buyers, retailers, and professionals shaping the UK’s multicultural beauty market. By exhibiting, companies place themselves within a sector where inclusivity is no longer optional but expected, ensuring their innovations are recognised and celebrated by the industry’s most engaged decision-makers. 

Book your stand at Tones of Beauty 2026 today and put your scar care solutions centre stage in the UK’s leading platform for multicultural and inclusive beauty.

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Source: Unilever