With fragrance expertise and a British heritage exceeding 250 years, Yardley London continues to look towards the future, striving to provide the very best quality ingredients and formulae in its fragrances and bath & body products. Proud purveyors of luxury affordable perfumes with an extensive fragrance and bath and body portfolio that appeals to a broad demographic, The brand has evolved to present the most relevant and contemporary fragrances to meet consumers' demands and their increased interest in fragrance experimentation.  

As a brand, we have a responsibility to do our part for the planet, as well as for our customers. We achieve that through our extensive range of vegan-friendly and cruelty-free products, while we dedicatedly continue to pursue sustainable sourcing for our natural ingredients.

Furthermore, we have partnered with national cancer support charity, Look Good Feel Better (registered charity number 1031728) on select products, where we donate a portion of net sales to them to aid them in their noble work of helping face cancer with confidence.